In this module, we introduce the concept of scarcity marketing. It is tricky, if you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.
To start with, we’ll take a look at some proof. That way, you’ll see that the recipes in this course actually work (and produce some impressive results) in the real world and aren’t just marketing theory.
In this lesson, we introduce the concept of scarcity marketing. And very importantly: we look at some examples of how not to do it and the principles for doing it right. Scarcity marketing is tricky in this regard. If you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.
In this module, we get very practical: you’ll see exactly how we apply various countdowns and time limits on a website. No matter what your website and your promotion are about, you can follow along with these steps to create your own campaign.
Continuing the theme of keeping it real, in this video we take a look at the exact scarcity marketing sequence we used on one of our product launches. And by exact, I mean: you’ll see the actual emails we sent, the exact timings of when we sent them and the sales results corresponding to them.
In this short lesson, we introduce two recipes you can apply to your business: the “under the radar” promotion and the classic product launch or sale. You’ll see the exact steps and timings required to make these promotions as effective as possible.
